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AUDIT  |  STRATEGY  |  CONTENT  |  SUPPORT

Getting your business marketing on-track and moving forward is not a five minute fix; it’s a staged process that takes time, effort and commitment, but the reward will be a consistent, professional brand image, far great awareness that your business exists, and a website that works effectively for your business to better engage visitors and convert them into paying customers. The latter is, after all, the whole point.

In the short term there are some quick wins that will create interest and engage both potential (and existing) customers, including email newsletters and general social media posts.

Marketing Audit

Understanding where you are right now

The majority of business website owners, even those who have paid a significant sum of money for their website, have little idea how well the website is working, technically and visually.

From a technical perspective, it’s about knowing all the buttons and menus work as they should, videos are still playing, and any other elements that perform a function are still doing so. The most basic of these functions that so often don’t work, despite being absolutely crucial, is the contact form. It’s vital to know the form is always working and always sending enquiries.

Visually it’s about brand and messaging, i.e. does the website still accurately represents what the business does, and what it stands for.

Being oblivious to this is pretty shocking, but it’s understandable as a website is very often just ‘another thing to do’ that busy business owners don’t fully understand. As humans, we’re very good at putting-off the things we don’t fully understand.

However, as websites are the primary focus for potential customers, it’s clearly important for to begin taking an interest in how well the website is working, and there’s no better place to start than with a Smart Audit.

A Smart Audit will look at your website (and your presence online in other channels including social media) objectively and from every angle. It tries not to be judgemental or opinionated, but it will be extremely informative and perhaps even a wake-up call. It will set you on the right path for getting back on track and have your primary marketing tool, the website, start working for you.

Marketing Strategy

A plan of action to get you where you want to be

As a business owner, pretty-well everything you do to create awareness comes under the banner of Marketing. If you run a small, ‘lifestyle’ business, which keeps you engaged, pays for what you need, but not much of what you want, and it saves you having to get a real job, your marketing activity keeps a regular flow of customers coming in to fund your lifestyle. However, it’s unlikely you have an end-goal in mind or a plan for growth. That’s not a crime, but it doesn’t make the future look rosy either.

If you run a bigger business and-or have a growth mindset that makes you continually develop the business into a larger and self-sustaining enterprise, then you need a strategy.

In the context of business, a strategy is simply a considered and well-thought-out high-level plan for improvement and growth that sets a path to achieving an end goal. Whereas in the context of creating awareness for your business, pretty-well everything you do is marketing, in one form or another, because it paints a picture, it tells a story or it conveys a message. Therefore everything you do, especially online, needs to be carefully crafted and have a predetermined purpose and expected outcome – and you can’t do that until you have a strategy.

A marketing strategy will help you to:

  • be clear about what you do
  • better understand the competition
  • position your brand
  • identify marketing opportunities
  • set and agree budgets
  • create new content
  • build website & marketing platforms
  • process feedback and reporting

Even if you currently have only a reasonably clear idea of where you want to take your business and the goals you want to achieve with it, then a marketing strategy will align with these your broader goals and set a course for how to create awareness, engage people and grow the business by developing your customer base.

Marketing Content

The right message, the right way

You’ve probably heard the phrase ‘content is king’. No? Well the fact is; content really is king.

Content is everything people read about your business; everything on, or in, your website, your social media posts, your newsletters, your advertising, your brochures and… everything other people say in their reviews of your business.

So why are you not fully in control of all your content?

A strategy will define the path for how to develop your business and will also clarify the purpose, style and direction of content across multiple channels. It’s crucial that your content remains positive, on-brand and consistent throughout in the way it ‘talks’ about your business, but it’s not easy to do this time and time again.

Outsourcing content creation to a professional copywriter still needs checks and measures in place, but it releases you from the stress of creating it and allows you to get on with running your business.

Marketing Support

Working together to keep your business on track

With everything in place to get your business on track and growing, you’ll need help to maintain the momentum. Without support, your marketing will begin to stagnate and it’s likely you’ll be back in the same situation a couple of years on.

Of course it’s possible, with your new-found skills, that you’ll want to take control and keep it all in-house. This is tough if you’re a small business, although you have to balance time commitment with the cost of outsourcing, but if you have staff who can upskill and dedicate time and resources to managing your marketing activity, that’s an ideal situation to be in.

Above all it requires commitment and motivation which can be easier if it’s coming from and outside consultant.

AUDIT  |  STRATEGY  |  CONTENT  |  SUPPORT

Getting your business marketing on-track and moving forward is a staged process that will take time, effort and commitment. But the reward will be a consistent, professional brand image, far great awareness and a website that works for your business to increase visitor numbers and convert them into paying customers.

Marketing Audit

Understanding where you are right now

The majority of business website owners, even those who have paid a significant sum of money for it, have little idea how well the website is working from a technical perspective, i.e. whether or not the contact actually sends them an email, or even from a brand/messaging perspective, i.e. whether or not the website still accurately represents what they do, what they stand for and how their visitors perceive them).

This is shocking but not the business owner’s fault as a website is often just ‘another thing to do’ that they don’t fully understand.
As website are the primary focus for potential customers it’s clearly important to start taking an interest in how effectively the website is working for your business and there’s no better place to start than with a Smart Audit.

A Smart Audit will look at your website (and your presence online in other channels including social media) objectively and from every angle. It tries not to be judgemental or opinionated but it will be extremely informative, or perhaps a wake-up call, and will set you on the right path for getting back on track and have your marketing start working for you.

Marketing Strategy

A plan of action to get you where you want to be

As a business owner, pretty-well everything you do to create awareness comes under the banner of Marketing. If you run a small, ‘lifestyle’ business (keeps you engaged, pays for what you need (not what you want), saves you having to get a real job) then your marketing activity keeps a regular flow of customers coming in to fund your lifestyle, but it’s unlikely you have an end-goal in mind or a plan for growth. That’s not a crime but it doesn’t make the future look rosy either.

However, if you run a bigger business and-or have a growth mindset that sees you developing the business into something larger and self-sustaining, then you need a strategy.

In the context of business, a strategy is simply a considered and well-thought-out high-level plan for improvement and growth that sets a path to achieving an end goal. Whereas in the context of creating awareness for your business, pretty-well everything you do is marketing, in one form or another, because it paints a picture, it tells a story or it conveys a message. Therefore everything you do, especially online, needs to be carefully crafted and have a predetermined purpose and exp[ected outcome – and you can’t do that until you have a strategy.

A marketing strategy will help you to:

  • be clear about what you actually do
  • better understand the competition
  • position your brand
  • identify marketing opportunities
  • set and agree budgets
  • create new content
  • build website & marketing platforms
  • process feedback and reporting

Even if you currently have only a reasonably clear idea of where you want to take your business and the goals you want to achieve with it, then a marketing strategy will align with these your broader goals and set a course for how to create awareness, engage people and grow the business by developing your customer base.

Marketing Content

The right message, the right way

You’ve probably heard the phrase ‘content is king’. No? Well the fact is; content really is king.

Content is everything people read about your business; everything on, or in, your website, your social media posts, your newsletters, your advertising, your brochures and… everything other people say in their reviews of your business.

So why are you not fully in control of it all?

A strategy will set the path for how to develop your business and will also clarify the purpose, style and direction of the content across multiple channels. It’s crucial that your content remains positive, on-brand and consistent throughout in the way it ‘talks’ about your business, but it’s not easy to do this time and time again.

Outsourcing content creation to a professional copywriter still needs checks and measures in place but it releases you from the stress of creating it and allows you to get on with running your business.

Marketing Support

Working together to keep your business on track

With everything in place to get your business on track and growing, you’ll need help to maintain the momentum. Without support, your marketing will begin to stagnate and it’s likely you’ll be back in the same situation a couple of years on.

Of course it’s possible, with your new-found skills, that you’ll want to take control and keep it all in-house. This is tough if you’re a small business, although you have to balance time commitment with the cost of outsourcing but, if you have staff who can upskill amd dedicate time and resources to managing your marketing activity, that’s an ideal situation to be in.

Above all it requires commitment and motivation which can be easier if it’s coming from and outside consultant.

Contact Us

We’d love to hear from you so let us know where you are in your business, maybe what challenges you're facing, and how you think we can help you.

020 8798 3824
We're based in Caterham, Surrey (UK)

Registered Office:
Office 1003, 321-323 High Road
Chadwell Heath
Essex
RM6 6AX